To ring in the Halloween festival in China, Anheuser-Busch asked us to design a limited edition seasonal packaging.
Inspired by the festival the campaign was named Bloodweiser. We kept the design very simple yet bold with the blood dripping onto the iconic beer bottle making this a must-have collector's item for the Budweiser superfan.
The campaign was celebrated across major bars in China.
We re-designed the Always menstrual wipes for users who are looking to regain that morning fresh feeling. With the help of modern floral pattern and color we increased femininity of the package and gave it that extra freshness it needed.
Rice, flowers (petals) and leaves are an integral part of any traditional Indian wedding. Inspired from these shapes a pattern was created that was used across the various touch points in the wedding. The rich and deeper hues were pulled from the bride’s outfit, which work very well for this Indian wedding.
The calligraphy done cues back to the Indian scripts used since ancient times, but adds a personal and modern style when paired with the hand lettering. The gold is to add a little bling to the special event.
Like every year LPK wanted to design the Sustainability Report; but this year they decided to go digital with the report.
We started working on wireframes and flowcharts. Keeping this a light yet fun read was the aim, unlike most Reports tend to be. We designed the icons for each statistic, inspired from the LPK logo (red square). Finally we started working with an engineer to make this web page come to life.
The F/W 2014 Reebok Dance collection (global) is designed to deliver the ultimate combination of attitude and freedom of expression. Taking inspiration from Latin Dance, the collection includes cutting edge silhouettes with a heavy lifestyle influence. The ‘concrete jungle’ inspired the flora overlapped with the neon lights pattern. The night life style print, pattern and graphics bring to life the unique style statement of every dancer. This print and coloring of the pattern helps her stand out and flatters the body in a way that women would love.
The legging from this collection was featured under the ‘10 Must-Have Workout Pants for Yoga, Running, and More’ on Health.com as well as Fitness Magazine.
2015 AMERICAN GRAPHIC DESIGN AWARD FROM GRAPHIC DESIGN USA FOR INK YOUR LOVE WINDOW DISPLAY.
It all began with a call for letters, stories, tweets and other written expressions of love for the city of Cincinnati from everyone who calls it home. These declarations of love were fashioned into a love poem to the city called Seven Hills and a Queen to Name Them, which beautifully captures the sentiment of residents both within and outside the city’s limits.
The award-winning design work was a street-side window display at LPK's global headquarters in Cincinnati. Part of a city-wide collection of urban art installations sponsored by Artworks, the three-dimensional exhibit featured five of our favorite lines from the poem and rolled up thousands (no joke, thousands) of pieces of colorful paper—each representing an individual love letter to the city—to bring the verses to life in our own unique way, for all of the city to see.
Refreshing the Special K breakfast brand to improve communication of taste appeal, convenience and nutritional value. We elevated the quality and the impact of the Flatbread's photography while differentiating the offerings with color and consistent and clear communication. Through this 360° redesign we were able to deliver the cafe inspired breakfast line with greater depth on the side and back panels.
LPK sponsored Cincinnati Art Museum‘s The Total Look exhibition, a retrospective that examines Gernreich’s 1960s and 1970s collaboration with fashion model/muse Peggy Moffitt and her photographer husband William Claxton.
Inspired by Gernreich’s cacophony of color and juxtaposition of floral patterns and geometric forms, we created five unique typefaces that epitomized The Total Look, as interpreted through graphic design. We coupled our pieces with five of Claxton’s photos from the exhibit in a lenticular illusion and were featured in the street-side window display of LPK's global headquarters in Cincinnati for the duration of the exhibit.
Healthy Savannah was founded in 2007 with the goal of making Savannah the healthiest city of US; by creating awareness about obesity and the healthy choices to be made by every family in the city. SCAD's Print Studio Class (2011) collaborated with the organization to help them get one step closer to their goal by developing a communication that is easily accessible and understood by all.
Phase 1: Based on the research and the target audience data we collected while working in teams, I created a unique and strong brand strategy that centered on the idea Connect Inspire Grow.
Phase 2: Redesigned the brand mark from the point of view of target audience, business associates and government organizations while staying true to its new strategy/tagline. This led to the development of a brand/design manual that gave the organization a humanistic, strong and unique character. Also, two mascots were designed for better communication across the city, which represented Healthy Savannah's health evangelists.
Aerobics is all about having fun with your fitness. The S/S 2014 Reebok Aerobics collection (global) is designed to pay tribute to upbeat 80s style by embracing our aerobics roots with studio-specific essentials. The geometric print/patterns, the bold use of color and texture along with metallic ink makes this eye-catching collection retro inspired yet modern.
The pieces from this collection made it to the cover page of a couple of international fitness magazines.
Social Networks are massively addictive but social media addiction -- has not been studied enough to receive its own clinical definition or treatment recommendation.
During our social awareness class in SCAD (2011), I worked on exploring this further. I narrowed it down to one social network and designed collaterals around it using humor in form of puns that a frequent user would relate to. Research showed that realizing and accepting you are addicted is the most important step. Based on this, I put together a set of brochures, (Symptoms, Diagnosis, Prescription) which guided you through the process of self help in a light hearted way.
There really isn’t anything sweeter than bringing a little bundle of joy into the world. So I set out to shower my friend with a day crafted with happiness and memories.
I designed a simple but feminine invitation and incorporated custom lettering designed by me. From invitations, favor bags to every little detail (including food) of the shower revolved around the design language. A soft palette was created using neutral tones of cream, peach and chartreuse. All elements of the décor as well tied directly to this palette.
This typeface was designed for a packaging/shipping company. It is inspired from the personality of the packaging box, which has a strong exterior with a soft interior to provide better protection. I used the round and square brackets to help me with the construction of this type. Once the type was designed, it all came together in the form of an interactive book, while providing glossary for the packaging company.
During one of our classes in SCAD, we designed an event around the emotional expression of gratitude. This event was to encourage all members of the SCAD community to be more aware and thankful of those around them that contribute to their experience at SCAD.
Research shows that gratitude has many lasting, positive effects on a community and we wanted to see how an initiative like this might affect the Savannah campus. The diversity at SCAD inspired us to design communication around the idea of saying thank you in various languages, while phonetically spelling it out for verbal communication.
I like to create patterns outside of work, by finding inspiration in the things around me. Rhythm and movement, motivate me and are reflected in most of my patterns.
Few pages from my typography sketch book.