Social Networks are massively addictive but social media addiction -- has not been studied enough to receive its own clinical definition or treatment recommendation.
During our social awareness class in SCAD (2011), I worked on exploring this further. I narrowed it down to one social network and designed collaterals around it using humor in form of puns that a frequent user would relate to. Research showed that realizing and accepting you are addicted is the most important step. Based on this, I put together a set of brochures, (Symptoms, Diagnosis, Prescription) which guided you through the process of self help in a light hearted way.